Writing
Notes from the middle of building.
Occasional essays on companies, teams, family, and what it looks like when humans and AI start building side by side.
- September 1, 20269 min read
Your Kickoff Is Too Late to Start Planning
Somewhere inside thousands of companies, a CEO or CFO is looking at the calendar and realizing the new fiscal year isn't nearly as far away as it seemed a few months ago.
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- August 26, 20268 min read
Speed Is Not a Strategy
I understand why companies have become so focused on the immediate future. Markets change quickly, technology changes even faster, boards expect results and nobody wants to discover that a competitor moved while they were still building a strategic plan. But I worry that we've allowed the next quarter to become the only horizon that matters.
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- August 18, 202611 min read
Building an AI Company to Make Us More Human
Brand Humanity began over coffee with Anthony Kennada and grew from years of living Nick Mehta’s Human-First philosophy at Gainsight. Now it is shaping not only what we are building at Duet, but the kind of company I hope we become as we build it.
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- August 12, 202610 min read
Fractional GTM Executives are Booming. Strategy-Only GTM Executives are Finished.
Fractional CMOs, CROs, and CCOs are in demand, but strategy alone is no longer enough. The modern GTM executive must combine judgment, AI leverage, systems thinking, and hands-on execution.
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- August 11, 20267 min read
I Missed This
Starting again in the age of AI, with the same fire, better tools, and a little more wisdom about what the fire can burn.
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- August 7, 20268 min read
Save the Em Dash: AI raises the floor. Humanity raises the ceiling.
AI slop is real. But the problem isn’t that machines are touching the work. It’s that humans are asking them to manufacture substance they never supplied. It’s time to stop treating AI like cheating and start learning how to collaborate with it.
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- August 4, 20268 min read
I’m Not Reinventing Myself. I’m Just Finally Bringing It All Together.
I've spent more than 20 years building brands, stories, and go-to-market machines for other companies. Startups, scale-ups, agencies, one of the most beloved companies in SaaS.
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- July 20, 20266 min read
Twins in March, a Startup in October
The best things in life arrive on their own timelines. A story about moving boxes, two babies, and one enormous bet.
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