Phoenix, Arizona
Hi. I’m Scott Salkin.
I'm a founder, marketer, operator, and dad who's spent the last 20 years building B2B companies and teams. Now I'm building Duet, a place where humans and AI grow companies together.
About
I've built brands, teams, and categories for more than 20 years. But the next one is my favorite.
My career has lived where marketing, sales, and technology collide. I founded Allbound to make partner-led growth a first-class motion for B2B software, led it for nearly a decade, and carried the work forward as CMO of Gainsight after the acquisition.
Along the way I've been recognized as Top 35 Entrepreneur Under 35 by the Arizona Republic, 40 Under 40 by the Phoenix Business Journal, and Marketer of the Year by the BMA. But the titles I've been proudest of are husband, dad, and teammate.
Now I'm building for the moment when AI stops being a tool and starts being a collaborator. It's already here.
What I'm building
Duet
Humans and AI, in harmony.
Duet is a workspace for AI-native marketing teams that's named for how it works: AI teammates and human operators playing in sync, planning, producing, and scaling demand, product marketing, and go-to-market at a tempo the old stack can't keep.
We're building it for B2B leaders and marketers who want leverage without giving up the craft. If that sounds like you or your team, let's talk.
The Belief Behind it All
Brand Humanity
Build what AI can't replace.
Brand Humanity is the practice of building brands rooted in what makes us human, and the humans who make them authentic. I co-created it with my good friend Anthony Kennada for a world where AI makes execution abundant, but meaning, trust, creativity, and connection more valuable.
Through my writing and my work on Duet, I'm hoping to help companies use AI to amplify their humanity, not automate it away.
Chapters
A short version of a long story.
- 2025 –
Duet
FOUNDER & CEO
Building the platform where humans and AI teammates grow companies together, scaling demand, product marketing, and GTM as one team.
- 2025 –
Salkin Strategies
Founder & Chief Growth Officer
Advising B2B AI and software companies on the problems I know firsthand: building brands and GTM engines that produce predictable pipeline, right-size marketing investments, and integrate AI as a genuine strategic advantage.
- 2018 – 2025
Gainsight
CMO / VP Revenue Marketing & Partnerships
Seven years, five roles, ending as CMO. Helped scale Gainsight from roughly $30M to nearly $300M in ARR as it created and defined the customer success category.
- 2014 – 2018
Allbound
Founder & CEO
Founded one of the first cloud-native Partner Relationship Management (PRM) platforms, helping to grow Allbound out of my living room to a successful private equity exit.
- 2007 – 2015
IDS Technology Marketing
FOUNDER & CEO
My first company: a growth consultancy for B2B tech, startups to Fortune 100s. Its recurring client challenges planted the seed for Allbound.
- 2005 – 2007
NetPro Computing
Director, Product Marketing & Demand Generation
Led product marketing and demand generation for enterprise software, building integrated GTM programs, launches, and sales enablement that accelerated pipeline and adoption.
- 2003 – 2005
Cisco
Territory Account Manager
Managed a strategic territory, built long-term executive relationships, and delivered complex networking solutions, the foundation for my SaaS and GTM career.
Field Guide
The Human + AI GTM Field Guide
Business has never been short on jargon. AI is creating more of it by the day. This is my plain-English guide to the ideas shaping entrepreneurship, SaaS, brand, go-to-market, and how humans and AI work together.
Definitions, practical examples, honest perspectives, and a few things I think we may be getting wrong.
Start with Human–AI collaboration, Go-to-market strategy, or Brand humanity.
Explore the Field Guide →Contact
Let's build something together.
Whether it's Duet, a business problem worth solving, or a walk around the Biltmore. I'm always open to a good conversation.